numbers this is your
numbers yeah
field now
x xx xx
mhm
yeah this this one is i 'm sorry i gave you just one er it 's all the numbers ex [org1] actually
yes
it 's like always and you see that we are at four hundred ninety thousand euros er and here is already in the fourth quarter is already er in cluded er the forecast of the next [thing2] the delivery
yes
mhm
so that 's the the second delivery you would get from [thing2] an d there is including this er around to reach your forecast which you gave us in your plan around one hundred thousand euros which is still mi ssing with [org1] for the next two months actually
which is
nothing for you or what yeah that would be great
this is th- this is very easy
yeah
yeah
really
yes
that 's great because your store is big enough or what your warehouse
no because er always y- you take a look on a- all the orders from the the last year and the year before you will see that we will have in the last two months as far as i know it 's at least one hundred and twenty thousand ex [org1] in the last two months
it 's always just the the most
important
a ha okay mhm mhm
of the year
and you see also here and then er it 's it 's weak a weak period weak time in first quarter
always
always
just is
this is always like that
the strongest part is the
the the last four months always yeah yeah yeah
the last four months yes
the last four months
we as a company make fifty per cent of turnover in the last four months
mhm
and thirty per cent of turnover in the last two months of the year
mm
so it 's very
mhm
and yeah and yesterday i wrote to [firstname2] because in april you gave me er a forecast that you would like to have the christmas bags this year again because you had it in two thousand four last year we did n't have any foil and we checked now so you can you you you sent me a forecast of one pallet
yes
but you can order more as well so we checked everything already and erm
well [firstname2] will include it in in the order no problem
everything is available
and i wrote him yesterday that he can include it
yeah
okay
it 's not a problem
it in the next order
so basically regarding the the the the [thing1] we will have at least
xxxxxxxxxx
x
xxxxx xxx
[thing3]
yeah
did he order [thing3] already [firstname2] to you
[thing3] just have a look here no
no well he will include them for sure for the er the next
and for the next order
yes yes yes
xxxx xxx xx
xxx
because here everything is included er the orders which e r were delivered yesterday and to day we pick ed up yesterday and today
xxxx xxxx xxx xx xxx xxxxx
[S7] would you like to have another coffee
okay thank you
yeah
okay then we i mean the plan was actually the six hundred and forty-five er which you see on the it 's with [thing2] so it was five hundred thirty with [thing1]
with [thing2]
just a second er [firstname2] is there just to
uhu
yes [thing3] are in the in the seven er in in the order to come
mhm
and also the bags
aha okay great
x
hundert fuenf
x x xxx xx
hm
you will get the order today he prepared it for both [thing3] and and christmas bags
today
okay
so he knows already
mhm
das war meiner
alles klar
okay yeah and on the se- on the third page actually you see like always the er all the dispensers you had so far
mhm
mhm
so er you will definitely i think erm order [thing4] [thing5] because you did n't have that much quantity so far everything else is okay so [thing6] next year we will have [thing6] with thr- three new characters
o h great
well this is good
so it will be a family out of six erm yeah but to the assortment plan for next year we can discuss after showing the news
mhm
mhm
okay then i give you that 's in -market that 's i have so that 's all your figures you sent me er
yeah
yeah
or that [firstname2] sent me on a monthly base also included er the figures of the kosovo
yeah
you see then the next pages you see it then er month by month and e r when you have a look on june june the in-market sales are quite big because er it 's including six months of the kosovo just in june because he sent me a whole list and i did not divide it into six months and in september e r it 's included kosovo figures of er of the third quarter so
yes yes yes
mhm mhm mhm
no okay
yes
it 's one reason why it 's it 's very big in-market sales in those two months actually and in total your er because saying okay nine months are sold within the market s we should should have er three quarter of total amount actually we have er sixty-four per cent of the dis pensers which is little bit be low
on the first page
below the plan
below the yeah
on the first page
mhm
er with candies it 's okay
compared to to to the plan
compared to the to the total plan
mhm
candies is more or less on plan [thing2] erm here the the plan was actually too high with the [thing2]
we were counting on [org3] to do more
yeah
but actually
[org3] sells the [thing2]
they d- they used to but they stopped
mhm
so er this was this is the reason maybe why the [thing2] are not that er
mhm
mhm
accepted mhm
yeah
yeah [thing7] is already above the plan so that 's fine e r [thing8] er i will check about er the metal tins which [S5] mentioned yesterday hh maybe we
yes
find a solution to i do n't know
okay
putting in the in the tins a nd what else do we have yeah the the [thing9] line the bracelets actually this we did not have in the plan for last year
hm
because we yeah we did n't know how successful they will be probably so it 's quite good er [thing10] it 's i think [thing10] is going down because there is lots of of low products
competition yeah
yeah there is the erm how do you s- m- ma- [thing11] or something like that locally it 's the it 's the same thing
mhm
we saw it in the store checks last time yeah
x saw it xx
the same thing
but with [thing10] i hope we can give you more information at our meeting at cism at the moment we er re design the whole packaging and the whole concept actually of our [org1] [thing10] to make it mo re appropriate to the whole [org1] line and to make actually one line er which is currently which is the [thing10] er [thing12] to go into the kids direction also with a branded packaging
mhm yeah
so there are some nice ideas already in our marketing and it 's licensed yeah
this would be nice
and all these licenses
yeah mhm hm
yeah this this wo- this would be nice
and the [thing13] it 's more in the yeah in the the teenager grown-up grown-ups adults more in sportive er
adult
uhu
section actually so maybe this will bring some more new input er and will
oh yeah uhu
boost the sales of [thing10] but erm i can not show you anything at the moment because it 's everything it 's under preparation not decided yet so maybe it 's the ism again it will
for the fair it will be ready no
hopefully
should should be
mhm
but at least i give can give you some some more information so that 's for [thing10] yes
x xxxxxxxxxxxx xxxx
and yeah the trucks do you continue with the trucks next year
the trucks er you mean the dispenser
yes
the power trucks
the yeah the power trucks
yeah that was there
the power trucks mhm
yeah we continue we just
because someone told me it will be stopped
we hope that the the er actually for the next year the the sales of dispensers will will go up because er because of the simpsons are back
mhm
which is
the [org4] - the [org4] movie we have
simpsons hopefully we will get shrek
the [org4] mo- now we have the official [org4] on on on in serbia
mhm
all the movies so all the the [org4] characters
yeah just lion king we have to revise because
xxx sponge bob x xx xxx
sponge bob we do n't have no no
sponge bob
xxx xxx xx xxx xx xxxx xxx [firstname2] xxx xxx x
it 's already terminated
yeah but
do do do do we order trucks in this moment
because i think [firstname2] [firstname2] has the opinion that it is over
i have it here no
maybe he has
no but he can
please check
he can ask me all the time er when it 's for montenegro you have mickey mouse [thing6] and trucks for the kosovo you have power trucks loony toons lion king jungle book lion king we will not have next year any more
yes
o kay
hm
so this we have to revise because i got the information just yesterday hh er jungle book cars [thing4] chicken little [thing6] ice age heffalump turtles bratz and [thing5]
this is for kosovo and from us
it 's for kosovo and for you you have [thing6] bratz [thing13] cars and [thing4]
so he did n't order trucks for us
no
please [S1] write it down i think that
i will check with him xx xx xxxx x
xxxxx xx xx xxxx
he forgetting it
xxx xxx
xxx xxx xxx xxxx xxx
maybe to send it in next order pardon
next year simpsons
the simpsons is fixed si- simpsons it 's just the the shrek which is open and bee movie because they 're both from [org5] and we 'll be ne- negotiating next week in this interest it 's not
yeah yeah that 's for sure
and this is the most important
in my opinion the the i 'd say the [org4] is the xxx
and
and we will have e r [org6] hello kitty we will have for europe that 's also not included becaus e
no
aha aha
yeah yeah yeah
we got the information also yesterday
yesterday i mean you mean simpsons will be the most important for next year
power trucks
yes because the simpson was er
yea h er according to the plan though
was er the biggest in our market in er er er five er
ja ja da muessen wir aber schon das layout yeah yeah yeah
okay okay okay mhm
yeah he will order he will all that he he was planning to order trucks for november he will have the order today so i- it will in clu de trucks
m hm
also
mhm great
if he does n't if he does n't mark down to
yeah i che- i wrote down and and i will check it
x
sponge bob
sponge bob
mhm
it 's a pity you do n 't continue with sponge bob
yeah
but okay
may be what
xx x xx xx xxx
mhm
aha
what is this
e r this is the erm er star wars
xx x star wars
i know i know but this collection is silver what is it is this a special edition or what
ah
f rom from america
from
from the boss
yeah yeah yeah
from the from boss himself i guess
they look great com pletely
hm
poah
poah
poah
but they think that they are not not not for retail no
no no no
no no i think they are they are just for for [firstname3] er i have to ask him
mhm
for mister [lastname3] himself i think
because it 's
i collect s- collect special editions if you want to know
just if just in case we want to know
yes
and this er
only only all the limited ones you mean
mhm yes yes something which which is not you know will sell hh and will you ever continue again with this er body parts
mhm okay mhm
yeah yeah
no
no for me it was so great
yeah yeah but we will really flopped er when the time we did this e r
was n't it too difficult for the kids to to to put it on or
no we s- we simply i think did the mistake we did n't communicate it properly so nobody really knew what to do right right
understood
and you could buy them separa tely
separa tely mhm mhm next to next to er blister card to the [org1] dispensers yeah yeah
or they were all together sometimes they were
xx xx xx x
right right right mhm mhm yeah yeah yeah
i think what
what [S5] mentioned yesterday to to co lor your own [org1] dispenser that would be a ve ry nice idea for the for the kids
it would be great because children can play with
[org7]
mhm mhm mhm
be creative
hm
mhm mhm
i mean it depends on the on the character on the head which which they will use
yeah yeah yeah
but to to paint it to color it it 's very nice
or or to have something that they can put on but er in a cheap version of paper of
m hm
car ton or something that they can play with
m hm mhm
this can be also interesting because they can cut it
instead of the plastic you mean
instead of plastic so they can maybe cut it from the backside and then put it on dispenser
a cheaper version
yeah yeah yeah
mhm
yeah
this can be also interesting for them so that they can change it
mhm a little bit yeah yeah
mhm
on on it yeah
and use it for for different characters
like this paper dolls
mhm
which were attrac tive in my child hood you could er cut out the the clothes
mhm mhm mhm
cut yeah yeah
yes
very similar to the yeah yeah i know yeah
yeah yeah this this is the idea peop- children would like
mhm
mhm just one erm amendment to the in -market sales hh er maybe you can erm ask [firstname2] if he can also put in the n- the figures of bracelets and of [thing14] because normally i do n't get this figures from him
[thing14] did n't er show hh
or you used them for for sampling so
mhm
the bracelets he does not sell send you in the s and s re ports
no
ju- because that 's it 's let me see
how is that so
xxxxx
xxxxx xx x xx xx
haeh
that 's the re port i get from him
and there is no bracelets
there is no no bracelets included actually
maybe because we were out of stock at the moment
well it hap- not at the moment it happened a few times this year unfortunately
i know
xx xxxx x but er he included it er in the plan
i am on it
wi- with
but in the plan but in the plan you have it here
it i i saw it in the plan but just for for
[firstname2] wi-
no no he with all his apologies he said i stick to the the format i have the the old one
that 's what i meant what i thought yeah
to day he will send you
yeah
no problem
he just stick to the er
because in the kosovo it 's included in the kosovo figures so therefore
yes but he he forgot
no problem
it happens sorry
no no problem
but anyway er the er her- for the next year the forecast is a whole truck of bracelets for us
yeah that 's good sogar and i pass it on im me diately to make sure it 's on stock all the time because the problem is that er
they are available
hoping they would n't some now lack of the
often er in [place1] they they i do n't know they produce something else instead or they use the the different foil but even you you got i think the bracelets with the the [place2] foil as well so
we do n't mind
we did not care about this yeah yeah
we do n't mind
just have them
mhm but this should change
may- may- maybe you can address this once once mo re this evening to [S5] er to convince him that 's that 's really something for you you know because hh er in our range internationally the bracelets is
okay
in serbia and in switzerland
is no thing you know and that 's why i mean
and in both countries quite good so
yeah right
yeah
because it 's listed really listed in in [org8] in switzerland hh and you sell one hundred oder sold one hundred and fifty fift-
and so nobody really takes care of it even if we address it that it is very important
one hundred fifty thousand pieces
okay
and in croa tia and other poor countries
because it 's nothing
i 'll i 'll re-
the problem here is er that croatian er decla ration is not on the on the packaging so it 's just er
er i 'll mention it i 'll emphasize it to him tonight to him i 'll mention it
jus- just one
once again yeah right
no problem i 'll do remind him about it
yeah right
yeah english french er so this main languages and serbia we put in the serbian language hh and this was one of the main problems oder one of the main mistakes actually we did because now on the foil erm i do not have any any croatian or bosnian language on it and even if they would like to have the product it 's not possible to bring it in because er i can not sticker this small packaging because it would be too expensive this product comes from [place1] if you have to open it s- put a sticker on it forget it
and and they are not ready to do it by themselves
they are not that erm
organized
organized and dedi cated to [org1] like you are actually so it 's you know it 's
that well organized
that well organized yeah
okay
because they have not not the people
no co-packing
to do it
yeah yeah
we have the erm mani- manipulating facility in the warehouse
that 's good
but it 's good because for all these these kind of different packaging it 's it 's really you 'll be very flexible
and help it helps
yeah yeah
and it helps and also sometimes where you have the producers that they say okay you will have a delay because you can not you can not we did n't have time to sticker we do it we do it ourselves very helpful thing to do so
m hm mhm
it 's okay hhh
and this is er
yeah gives you much more flexi bility
yes thanks
yeah
hm
the re port [firstname2] sent me of [thing2] er the first column and i just er calculated it er in single pieces in the s econd
okay
column to see so it 's er in july we had the first delivery to [org9] therefore we had around fifteen thousand dispensers yeah and august september was actually quite weak in the sales and hopefully with october with the er tv commercials
hh we ho- we 're we 're hopefully with tv campaign yes but the good thing is that we hope you see we we have sold so far more or less er we we have sold the the half
seventy per cent
the half of of of of the first
mhm of the this first first order
yeah and we hope to to er to get it all cleared out by the end of the year
mhm
hopefully with the help of tv campaign hh and then the delivery coming in december will give us a stock
so this deli very is fixed you 're you 'll take this quantity
yeah yeah we will take the delivery in december no problem
okay mhm
we will take the delivery in december and hopefully this will give us now the th- then the january february this is a very weak season for us
mhm
so these are the quantities that will last but the tv campaign is something that will show us
the possibilities
the possibilities of the product
mhm
then w- we we think that the tv campaign is done correctly is is well targeted to the group to the target group it should be and that the s- given that the tv commercial is really great
mhm
and given that we have the distribution on the level that basically people can can buy it now all in er where- wherever they
mhm
they they go we we think that it it will give us erm
mhm
the er the real it will show us the potential of the product at the market
yeah
so we 'll have anyway you you 'll we 'll we will keep we will we will keep in touch and you 'll have all the feedback as usual
so when i when i understood this correctly about three hundred fifty thousand pieces are planned for next year is this correct
of
sorry this is not
your in
yeah in in in your plan
for
for [thing2]
xxxx [firstname2] 's plan
not for the [thing2] there is no plan for the [thing2] - there is no forecast for the - [thing2]
xx xx xx hundert tausend
nein das ist unsere
a h das ist unsere
that 's not included
i 'm sorry
no no no
because after the campaign we will see the potential
uhu
we will see yeah we wi- wh- you s- you when you asked us
okay
we did n't want to put anything at the moment
you you remember when you asked us about the forecast for two thousand seven we said wh-
no you gave me once you you wrote er around like [S4] mentioned er around
i think i think maybe
three hundred thou- three hundred fifty thousand pieces yeah
no i jus- took i right i i mhm
no this was the plan for this year th- we were
no
no for the next year
yeah
but that 's quite high is n't it
but it w- it was e r quite in the beginning and
mhm
i think it 's yeah
we will see we have to see after the commercial
but that is
after the tv campaign what the results will be
this was from may the the pink one
no becau- yeah yeah because er
but this was in may when er maybe it was was was th-
nobody knew anything
ye s well i think the thing thing no we said that our estimation varies from one one hundred and fifty to two hundred and fifty thousand pieces hh this was
the first month
no just
the beginning and for and
for this year
x xxx xx
and this was in regards to fi- to our sales of [thing15] mhm
which is in pink
yes
we compare it with with the sales of [thing15] and we will sell this year around
mhm
two hundred thousand or or something over two hundred thousand
mhm
mhm
pieces
pieces mhm
of [thing15] so this was our erm th- then this was for two thousand seven so we hoped we hoped to to have the sales of the same the sales in two thousand seven the sales of [thing15]
mhm
in two thousand six
mhm
so we hope we hope we still hope we can do it we do n't know i- whether it 's possible but
no no i jus- yeah i just wanted to to er
yeah because you 're
note it down because in our plan that 's what i 've seen from from your figures is
mhm
that we have we have three hundred fifty thousand pieces in our internal plan which is already er presented to the board just to bring it down on a on a realistic basis i think two hundred and fifty is more realistic than three hundred fifty
it 's much more realistic than three hundred and fifty yes
yeah
kannst du das irgendwo trotzdem festhalten
mhm
mhm i mean it does n't make sense if we communi cate from the very beginning such an high er
well the the
expec tations
yes
expectations and we can not fulfil it and we always are behind behind behind
yeah yeah yeah
be- be- because you you asked er it 's it 's really er th- this email is dated thirtieth of may
yeah it was from may yeah yeah
we star ted selling in may
i fully agree with you i just wanted to hh to nail it down once again mhm mhm
yes er
if it 's we we wou- what would be the ideal thing for us it would be not to give any plan just to
yeah but
to wait little more
you can not
yeah but we have to work with plans because we have to
yes i know
we have to
you have to produce
we even have to give plans where we just er more or less in troduce the product even not knowing erm
ri ght
any thing
do they like it or do they not like and all our other countries they will not get such budgets you can have
and
and you must n't forge- right even that 's that 's true really even e r belgium did n't get er your budget so
so and and for next year we 'll not have this budgets either so
an-
and we must calculate that we need three months of lead tim e to get the goods from from from [place1] you know and when we spread to all our
mhm
other countries then we really erm need to be very very realistic not to overdo it and not to to save the same to have the same problems like the bracelets
where is
when when when when okay to be to be to be on the safe side
mhm
when is the last moment that you have to give the estimations
muessen wir fragen demnaech-
could could it could it
i think within till end of november
could it could it wait until the end of the year to see the results of the campaign and to see to see
yeah we just can be on the safe side and say okay we bring it down to two hundred fifty thousand pieces
look
but but it 's
o h xxxxx xxxxxx
but but but the er the thing is that november and december
mhm
as i told you for us as a company ma- it is thirty thirty thousand thirty per cent of total turnover we would n't know
mhm
it 's the best yeah
mhm mhm
maybe two hun- two hundred fifty thousand would still be too much we do n't know and then what happens
mhm
mhm
if you plan it and we i mean
xxxx
vier hundert tausend
[S3] suggested to put one
sind mir reingegangen wobei vier hundert tausend fuer belgien
two o three
ist realistisch haette ich gesagt ist wirklich realistisch
one and half
mhm to to really to play it on the safe side i would i would say er that we should wait a bit until the end of the year if it 's possible
yeah we 'll talk with with [S5]
mhm mhm mhm mhm
today that would
hm
yeah
your phone is
okay
and then then then you see erm
x
okay that was from in-market er then more or less all the the marketing activities we have already
discussed already
discussed just one more question in the in the listing markets of montenegro last time you told us that [org9] will open three [org10] shops in monte negro
it still did n't happened
okay
we
also [org11] is planning one which
[org11] is
is announcing yes but we do n't know when [org9] [org9] purchased er five five terrains five different different terrains constructive terrains
mhm
- structible terrains and we erm but so far they have n't opened any of it
any
mhm
mhm
as far as we know four of them will be in in the city of in the capital in podgorica and one in niksic
mhm
this is this the those are the e- the information we have
from [org11] or from from [org9] - from [org10] than from [org9]
from [org9] and [org11] will open
[org9]
probably sometime next year in podgorica as well but when we do n't
and [org12] also announced one till the end of the year but will it happen or not we do n't know at the moment
year but
with [org12] is you never know anything so
mhm
[org13] is opening another one till the end of the year
yeah yeah yeah in serbia
[org13]
[org13] is opening the other one yeah m- [org14] is building a new one in novi sad the the same as in belgrade st- the same store as in belgrade they are building in novi sad now
mhm
hh er [org15] which is the cash and carry of [org9]
of [org9]
is opening one in novi sad and one in nis in december
so there will be new big outlets and so on
yeah
one in novi sad and
one in nis
nis
in nis okay and [org9] in belgrade
sorry
or the [org9] is one new in belgrade
no no [org9]
in novi sad again
[org9] - [org9] [ORG15]
also novi sad
yeah [org15] is er
[org15] [org15] is cash and carry
is cash and carry from
brand
from [org9]
yeah
of [org9]
okay
we said [org13] in belgrade
[org13] is in belgrade
a h [org13] sorry [org13] was it yeah mhm
i think one of er i do n't kn- i 'm not sure if it 's a hyper- or a supermarket but som- somewhere between one thousand and two thousand
yeah
square meters
and i do n't know if you have this information here [org11] is opening at the moment two new
yeah
outlets
one in novi sad today and one in nis in in november
so everything is concentrated around or in
novi sad nis and belgrade three
novi sad and nis okay
three cities with opportunities
yeah
mhm
mhm
hh well
also our marketing activities if you have noticed are always based there
yeah yeah yeah yeah yeah mhm mhm
it 's xx in this areas
it 's very simple belgrade and novi sad combined make seventy per cent of country 's
mhm
gross domestic product so pf
xx do the actions there
right mhm
hm
okay
hh there is also one interesting thing for you er [org16] has has been sold to [org14] - to [org14] but they 're not that they are now er
opening x
they have started er a a chain of small retail stores hh it is called [org17] [org17] [org17]-
mhm
the [org17]-
[org17]
[org17] [org17]
mhm
so far they have one hundred and ten small stores and we work directly with them with direct deliveries and direct visits by the sales reps to take orders is is the condition to work with them and they 're opening their first cash and carry i mean the [org17] in the city of zrenjanin i do n't know if you 've heard of it it 's in vojvodina it 's fifty kilometres east from novi sad
mhm
have n't heard
hm
nothing to expect much about
n othing to yeah hh yeah there is also one other one other er er er chain one other er chain which you know probably from croatia it is called [org18] [org18] you know them
xx mhm oh yeah
they 've opened their first store in subotica we work with them they plan to open five more in vojvodina but so far there
subo- er it 's directly on the hungarian border subotica
subotica yes they opened a [org18] [org18] opened one
mhm mhm
and also i do n't know if you are aware there in se- in serbia as well there is the [org19] association
yeah
yeah
it 's also in croatia it 's the same all the small shops are under their roof of [org19]
in croatia and in hun gary
purchasing organizing yeah yeah
it 's actually the association of wholesaling companies and er this is the [org19] in serbia at least this is the association of whole saling companies which have fran chised retail stores belonging to each and everyone them with regional with with one wholesaling company being the regional center for a particular er for a specific part of the country
so association of wholesaling company and they
and their outlets
and
and they have either the either a a ei- the stores either belonging to them or they have franchise stores
mhm
and a very big player is also [org20] the formally known as [org20]
yeah yeah yeah
they are very they have three hundred franchised stores of them small ones
mhm
they are they are the the the biggest and most important wholesaling company well organized and for your information s- sti ll
yeah
few months ago [thing1] was the only er range of articles they wanted to have from us
mhm
because they have very strict formulas of turnover when they decide what to accept for their
mhm mhm mhm
assortment
and if its of any information for you er the average size of a sale point in serbia grocery store and whatever is thirty-five point eight square meters this this this erm this is ridiculous but this is what it is
mhm
yeah yeah yeah yeah
this is the average
mhm
space of a sale point in serbia
yeah yeah yeah yeah yeah
x xxxx xxxx
then you really really
the the shops around the corner
e r yeah er well er by by by the accounts well
carefully think which products you will take
nobody knows er if you take the w- w- we we [S2] and myself we attended a conference organized by [org21] magazine in june and there were there were lectures by three different research and marketing agency [org22] ad-
and anal yzing regionally
yes
situation
[org23] - [org23] the marketing board and the third one i do n't know who who was the third one hh the the point is all three of them have given di fferent figures
x of the of the square me ters they have
er
no the n - the the thing an- no the the thing is that that they still have n't determined what is to be considered as a point of sale in serbia hh
analyzed
okay
because they say because in serbia bakery shops are not point of sale for us because they only sell products made by them for example this is one example hh so
their own yeah
mhm
mhm
per sonally my opinion is is the the the correct figure
mhm
er of the total universe of small sho- of point of sale in serbia hh is the one that the distributor of [org24] and [org25] and [org26] has
mhm
mhm
which is [org27] and the number is twenty-three thousand
mhm
hh there er er this is the total total number so these are the very small ones and the big ones the all of them is around twenty-three thousand
mhm
hh er if you take how many hypermarkets there there are in serbia what you here would call a hypermarket there is not more than ten of them
yeah right mhm
mhm
okay hh now the supermarkets there are a round four hundred and fifty of them what you will call supermarket
mhm
so meaning a store space a selling space over five hundred square meters and the others are all the others are very very small
mhm
directly out of those twenty-three thousand we cover directly four thousand so far we hope that the number by the end of next year will be around six thousand
mhm
and besides [org27] which is distributor of [org24] and and [org26] and [org25] er we are the only company that covers that many s- points of sales
mhm
points of sale directly er the biggest wholesaling companies in serbia and there are around er one hundred and fifty of them but the biggest one for example [ORG20] has three thousand clients
mhm
and then you have [org13] from belgrade which is around one thousand and and so on we are listed and working with all of them so we think we cover the y- if if if somebody would to do the the [org22] would t- to give us some figures and if to consider tho- those twenty three thousand stores in serbia we think er that he will find [org1] products in about twenty to twenty-one thousand for sure this would be the nun- the the numeric distribution
mhm
because the the rest is covered through the wholesalers yeah yeah
but [org22] -
of course the [org22] the guy from [org22] he was asked a direct question er from some of the participants some- somebody from the public raised his ar- his hand and asked a question
mhm
the guy from [org22] said that he can not do er er er er sustain- sustainable research
mhm
hm
in serbia because for them he can not they can not de ter mine the universe in serbia
mhm
for two reasons they do n't know what what how to define what is the point of sale
yeah
mhm
one and second there a lot of stores that open and close the o- th- they just close over night
yeah
yeah
and for them the figure is never safe
yeah
and that that that is that was the answer from the [org22] guy so
yeah but [org22] is many working with the organized trade so erm
for him it 's very
that that 's that 's right
but then it 's not clear
that 's very lo gical because they do n't work in the out-of-home market and and all these twenty-three
message actually for the
mhm
thou sand small shops are the out-of-home market so
yes
they they just measure the organized food er market and that 's the ten [org28] - [org28] s and and about er three hundred [org29] s or four hundred and fifty and that 's it
and that 's it
yes
yeah
and that 's a ver- small universe for them
mhm
mhm
er to measure
if if if they measure them then we 'll have [thing1] distribution one hundred per cent numeric and rated so
hundred per cent numeric yeah
yeah yeah yeah yeah mhm mhm mhm mhm
so it 's very it 's very it 's very easy
mhm
in in that case hh but er th- this is the er the these are the figures so this is why we can not give you
mhm
mhm
okay these are the [org22] data this is something because they can not give you the data
yeah yeah yeah
yeah no that 's fine for us
the thing is the thing is that way to distribution that the participation of m- modern trade in in way to distribution in serbia
mhm
is some where between fifteen and twenty per cent hh and tha- th- they gave us the forecast
yeah
and they say that until two thousand eleven th- th- the ratio the proportion will stay the same
mhm
and nothing will change
yeah
and they will say they say that serbia will always be a a market predominantly of the p- the market predominantly e r conquered by the small shops and the the the the
mhm
the traditional trade like gree ce like sou- south italy
yeah
huh well they they gave us a figure
right
in italy that only twenty-eight per cent goes through modern trade which was really astonishing figure so hh
yeah
right mhm
okay then erm one more thing er during our last store checks in er [org30] erm they did n't have the six-packs first and then er the placement was was er also [thing1] was was er placed in the lowest line of the shelf and you told us
i think that you have new pictures of [org30]
you i have pictures so
it is in- er included in this picture
yes
yes
because you told us then that you it 's already under negotiation that you will
it 's here
that you will change it
ah dann ist das [org30] okay mhm thank you
xx x x
er the the the fact is that [org30] we had pay ment problems
mhm
mhm
and e r for a for a period we were not delivering to them
x xx xxx x xx xx xxx
mhm
so
and and that situation improved in the meantime a bit or
yes thanks to [S7] 's friend somewhere over there
mhm
they are greeks huh you they are the same mentality and you have to squeeze the arm you have to hh
are
mhm
yeah yeah yeah yeah yeah
even though over there they come as international chain they paid bad
yeah yeah yeah yeah yeah yeah yeah
so
mhm
now the the the problem of the payment problem with [org30] is now taken care of and it 's much better
mhm
hm
okay
x xx x
and erm coming back to monte-
i 'm sorry hallo sollen wir noch warten oder
the snacks are coming
ja
halbe stunde schon noch schnell wir machen nur schnell die news durch ja
ja
five minutes ten minutes more
yeah
because then we can er
you we go through it okay no problem
yeah
we go through it we we can show the news afterwards as well no problem
mhm
no okay whatever
x
but it 's
yeah
no we are not hungry
ten fifteen minutes then we are
it 's okay
er just one more thing to montenegro er
yes
last time you said we have around four hundred fifty pos which we covered you cover at the moment and the plan is to six hundred by the end of
it 's done
it 's done
it 's done because as if you recollect you take the the report given to you in the end of june
yes
mhm
er there were two two kiosk chains to be covered now they are covered it 's finished
okay
and we arri ved to have a six hundred of them
mhm
mhm
actually montenegro in general is exceeding the plans
mhm
given so we are
yeah
we are quite happy with the operation in montenegro e r in
x kosovo xxx xxx
k- kosovo is growing you know that hh in montenegro the thing is that er the bracelets are number one a nd er the the sales of metal tins are are much better then any other package of refills that the the rotation of dispensers when they put it on a rack is three times up comparing to the normal so for the next year and for the the er the the future orders
yeah
yeah
they will order more and more of racks to be posi tioned wherever they can because it it it showed hh that the the rotation is much much m- three better lit- lit- literally three times better
mhm
mhm
great yeah
when you have it when you have it on the
mhm mhm
on the racks
that 's good yeah
and er
yeah
we hope to er to we hope to increase er next year in montenegro we hope to do much more marketing activities in montenegro next year
yes the task for this year was to develop e r
to build the distribution
the distribution
yes to and and to development er out sales net and
mhm mhm mhm
to complete the organization and to er cover the market absolutely
mhm mhm
hm
yeah yeah yeah
yeah sure when it 's your first year with your own own company there
and now next year yes yeah
yes it 's the first year
mhm
so next year we will focus on some marketing activities actions er rising of brand awareness and everything else
mhm
which we do in serbia regularly
i will go there next year for one time
okay great
yeah in summer i i i i i i guess somehow that is going to be in the summer period
of course it of course
no but actually i ac tually i also [S5] will come next year
end of spring
to visit you as well we come together hh and i 've planned one more vi sit to to serbia so that it 's
mhm
yeah
two visits from us to you and once which would be great if you can come to us as well
of course
for sure
so that we see us besides the ism four times
we have to visit all the castles
right that 's a good point
xxx xx
they are many of them
every year every year a new castle and you have to come as well to see more
a nd the the
yeah
the er e r when when do you w- when you come do you want [S5] do you want the trip with [S5] to be to montenegro
to montenegro i do n't think so
no
no
because he definitely would like to see belgrade
he has n't been to to to belgrade
yeah
of course
for many years so i think it 's more important to
yeah
so the first trip will be together with him to belgrade
okay
and we should fix it definitely at the ism
no problem
okay
hh okay
so where are we now
yeah
mhm
okay
er one more the the stand-up blister that 's the new one ich meine you will er receive it one plus one instead of the er stand-up bag
yes
e rm actually ich meine you got the the products already and everything you just have to let us know when we will
start
start with this product because from our side everything is available now and you have to x
yeah but you have seen that we have still in stock one plus one
yeah
no just when you when you order then er
okay
when you would like to order one plus one you can start to use the stand-up blister
yeah
just for your information and i mentioned [thing14] er on the agenda as well because this product will not continue next year so but it 's not that well selling
mhm
more or less and er you gave me already all the invoices that 's just the sheet
you have started with necklace now we are waiting er bracelets now we are waiting for the necklace
with necklaces
maybe
this is including er the last order and also including the
talk to [S5] please
yeah
the order with [thing2]
it 's really maybe with with with
so far
we had great success at [org31] with sort of necklaces
yeah
yeah
mhm
this is the remaining
with something here
yeah yeah
like er flower or heart or some thing so i was thinking maybe with some er
you gave oopsla
mhm
you gave me invoices and then you can prepare the invoices and we will send er we will pay
mhm
licensed er
yeah but- buttons more or less
heads
[S3] as always at the end of the year
like you have this little with the ear
mhm yeah mhm
you give me
to open for the candies but on the necklace for the example maybe it would be interes ting for children
on the fir-
it 's just for your information
mhm mhm
this is up to now
yeah
mhm
just with the
mhm mhm
by the end of the year we do we fix it
cos they they want they like when they can put something on themselves
mhm
and also if po ssible for you
when when they can show it mhm mhm
yes
the the the er this the the the desk the promo desks
yeah
that we deliver
yeah
you also if it 's possible you send it to hungary is it possible
yeah we agreed already you just sent me an invoic- but a sep- separate invoice because
xxxx xx xxxx xxx xxxx xxx
because just
xx but a se- a separate invoice from the promo desk because
you will have the separate invoic e f- s- from the promo desk
yeah
from the a and p nook standard [thing1] and you will have the third invoice for [thing2] campaign
for [thing2] yeah okay
just one remark from [S7]
fine
yeah
just that you know the in- the you will be receiving the promo desks with non- with non -commercial invoice just to to let you know so when they arrive they will have no value just the
okay
xx xx xxx
custom you will they will have a value for customs purpose only not for resale blah blah blah blah blah
yeah
x xx x xx x x
yeah
okay
yeah
and you send me the invoice because we have to erm what you paid to [org32]
you will have the
yeah yeah yeah yeah yeah y- you will have the invoice
oder what you charge us because we we we have to pass it on to ost yeah
y- you will have no no problem you will have the invoice from the [org32] but but the for for we er the- [org33] is the exporter so you will have the
xx xx
yeah
[org32] did n't want to do the exporting nothing to do with that
mhm
that 's okay for us
so
we made the papers
mhm
but but it it it has some value
x x xxx xxxx xx xxxx xxxxxx xxx xxxx x x x
yeah it needs some value for customs purpose
this is the same this is the same er
the seven
this is the same er amount of [org32]
yes
plus two hundred and fifty euros which transport charges
for the transport
xxx for seven erm
mhm because i have to pass it on then to to the austrian distribution partners okay
okay
thanks thanks
then so we covered hh one two three then the news actually
this is something we are looking for
yes
x xx xxxx xxxx xx
and more interesting than the figures
and you 're right and and this is more interesting
xx
xx xxxx xxx xx
xx xx
some of the new- -s of the news you know already okay this you know already it 's the [thing5] which will be also yeah hh here it 's
x xx
or some
buzz i have my son has the flying buzz already
the buzz yeah
not not not that the not your dispenser but he has a toy
yeah uhu okay buzz is here x xx
hm
but that 's another product which i have to show you
hh
xxxx
these kind of boxes
yeah yeah xx x hh okay here is all six er dispensers hh and you know that er those four these are the new ones
great yeah yeah
original
and these are from the cars and from the incredibles
buzz flying buzz
yeah
so it is nothing new for you there hh the crowner the packaging blister card and how they look
well this is for us market right w- with three refills
xx
right right right right
okay
you have it with two
yeah yeah yeah i know but just
mhm
the pictures are with
yeah
meet the robinsons
meet the robinsons it 's the first assortment oder the f- yeah the first movie
a new [org4] movie
we will have next year
ah they look great
da ist noch ein fenster offen darum
ja passt schon passt schon the faces look great do n't you think so
x
actually it starts in serbia on the nineteenth of april
yeah
then you know it already from the last presentation i think that the boy e r the louis the blond boy this one er is the genius and he invents er all the time different kind of s- machineries and e rm he invents a a memory scanner because he was adopted when he was was very young and he want to figure out what happened with his family to get some more information so he invented this memory scanner hh and this is the bad guy bowler hat guy it 's hh very sophisticated [org1] dispenser
uhu
funny bad guy
yes he er he stole him the er this machinery this invention and together with wilbur robinsons he 's one member of this spectacular robinson family er
robinson family
together they want oder try to get back
they hunt him down more or less yeah
the the invention and er carl he 's the robot he helps them as well here you can read then the story again here you see the dis pensers in the crowner will it 's us but it will be the same more or less for
yes yes yes yes mhm
here you have first release dates and as you know already nineteenth of april it 's in serbia but they 're just few countries mentioned so do n't mind about this one hh then shrek
this is very good shrek is back again this is very good yeah
yes
e r
we hope we will get we will get it
we er yeah
because the con tract is not signed yet
because it 's
yeah it 's not fixed yet
oh
it 's fixed for us but er [S5] and our licence director they they fly to los angeles next week and they have a meeting with [org5]
mhm
to discuss this once again so hope fully
so mister [lastname4] has n't give you the er the green light so far
but they are very
i do n't know is it mister [lastname4]
from from [org5]
[org5] this is [firstname4] [lastname4] no
i do n't know
is it
i 'm not
yes he 's it 's his own company he 's the owner
really
of [org5]
aha okay so you you know more than we know
er we thought erm to have one new character and it was under discussion to have the gingerbread man or pinocchio
mhm
but actually we did not erm get the green light for pinocchio because this belongs to [org4] from the character
mhm
and er the gingerbread man it 's it 's too thin to put it on a on a [org1] dispenser
yeah
and er as it looks now we 'll just have the four shrek dispensers but they get new colors of the boxes and new design of the blister card and everything and
mhm
just for your information and we hope to have these four anyway erm yeah release dates er we have seventh of june in er serbia that is like argen tina actually
hm
then ratatouille this will be und du kriegst einen tee oder was
nein x xx xx
oh je would like to have a tee as well [S2] or
some tea
a tea
ye s please
[S1]
no thanks
which one a herbal or a black tea
any
not black tea
fruit herbal
er camomila
haben wir kamillen tee bitte ja
kamille
muesste ich schauen
schaut 's einmal nach bitte danke
mhm einmal
ja
er it 's another [org4] [org34] movie and the story is quite funny so the main character is this this rat called remy he 's a french rat and er he wants to become a a chef a chef cook and erm yeah he comes to to the er restaurant of his his great idol monsieur er august gusteau and er there he works then as as a ghost cooker because here you see the main character because lin guini he works in the kitchen as well and he wants er linguini he er spilled
he spilled a s- a pot of soup
he spilled out a a soup yeah a big pot of soup and then together with remy er they cooked it again more or less nobody found it out and er emile is the brother of remy and he 's a er real rat so he
hm
eating all the garbage
eats everything
eating everything
even if he if he do n't know what what he 's eating because i saw the trailer hh er of this movie last weekend and it 's i think it will be a great movie it 's so funny and and the p- the people or the the characters are very significant and skinner is the bad guy so far we did not oder do not have er real dispensers i copied you the first layout from
mhm
from the xx and of course the the color of the dispensers they will be changed so it 's not white or black or
okay
xxx
interesting
then what 's here already mentioned er it 's this logo it 's eighty year of [org1] because next year we celebrate er eightieth [org1] anniversary
wow
and we do fifteenth of our company
really so we have
mhm
combination of
yes
mhm m hm
to make some some promotions and actions
it will be great
mhm great i would think
xxxxx xxx xxxx xxx xxx xx x
and starting er with the first assortment next year that is meet the robinsons we will er have this logo on all blister cards and all the packaging for six-packs et cetera and er yeah yeah release date i men- yeah i mentioned not no it 's july in in serbia i have no fixed date so far but should be around the twentieth
mhm
and then the simpsons as already mentioned because there is e r a new er movie as well coming up in in july in the cinemas but actually
movie
as we have er ratatouille in july and er hopefully shrek also in june hh we see the simpsons as a classic assortment to have in the whole year
x xxx xx fall
mhm
in fall yeah ins tead of autumn it 's the american
it 's nice
the ameri can
you should always say fall
fall
yeah
yeah because they say autumn
i prefer autumn i prefer autumn
fall
because i always argue with him that autumn is more common word for
you have the american
mhm
here yes i would i would i would say yes
i had an american professor
yeah therefore
for me fall and it 's shor ter
fall
and eas ier to pronounce
instead of autumn
au tumn au tumn
anyway
yeah yeah in these a re the characters like like they were actually they will also be
hm
yeah re vised a little bit get some new colors and we will have er the the clown trusty as in
the a h the clow- the rusty yeah rus ty rusty the clown
rusty rusty rust
rusty rusty
rusty
you know
yes
yeah
cos
my very good friend
we are not simpsons
well sim- sim-
no no no
watcher actually
but simpson simpson it okay it 's for the kids but it 's in fact it 's for the adults
yes because there are two targe- two target groups yeah yeah
if you rea lly go into it and you think about it it 's for the adult
doing already the forecast for simpsons
yeah
in time means
er at least in in
s- se cond end of second quarter maybe yeah
end of second quarter
or beginning of second earlier
earlier earlier earlier earlier
earlier okay march
earlier das kommt drauf an wer es wo braucht april
april april
april okay
as soon as possible
as soon as possible
ja ja weil der x braucht es ja auch viel dringender glaub ich xx hinten braucht sie
you let us kno w immediately when it 's ready
mhm
hm yeah yeah sure
and available
because it 's so known for us that we do n't have to wait for the movie to come
mhm
yeah
no it 's not not necessary hh and then bee mov- bee movie as i mentioned before it 's also from [org5] and it 's er there 's the relation with shrek so if we gets the shrek e r licence we will have [org5] - er bee movie as well
aha
okay
er the main character is the bee this one
xx
barry b benson he lives in a in a bee hive and he founds out finds out that er er the the the hu mans they steal more or less the honey er which is produced by the bees and he would like to change this and he is successful in changing this so
mhm
nobody takes the honey away anywh- any more and er then you can imagine then there is a big chaos in the hive because there 's plenty of honey nobody takes it and er he has to solve
the problem
this this chaos and and the problems he caused actually and it 's it 's december so end of november
yeah this is the end of the year yeah okay
end of the year
and december it 's end-of-the-year movie then er we had a packaging relaunch of the mickey mouse and of loony toons so it 's a new blister card it 's much
hm hm hm
nicer and and bright it looks like party
hm hm hm hm hm hm hm
[org4] is in- is eternal in fact
hm
mhm
it is eternal i mean
mhm mhm
so that 's what it looks like then er but it 's also not finalized at the moment we intend to have er we call it now summer winter collection but even this is not decided yet if we really really will stick on summer and winter flavours hh the idea is to have an additional flavour erm which we maybe when we have in the shops we have the fruit flavour we have maybe cola or sour mix to put one away and for a period of time to bring in new flavours this could be er when we call it summer flavours or winter flavours or we will have a new name
or maybe disco very flavours
som- discovery flavours
because we want to change the flavour on the blister pack er every half a year and we want to catch the curious people who are will ing to try new flavours
something new
er on and on and on so
mhm
we were not
that 's the main idea
quite sure yeah yeah
of this
how we 'll do it because summer and winter is according our opinion a bit dangerous because when the winter fruit mix hh is hanging on the shelf or in the shelf in may i think it 's not attractive any more for the consumers so and and do n't to have er if if we do n't want to have the threat hh i think we should keep it a b- a bit more erm unisex you know to have it there to have it there the whole the whole year
and not so seasonal-related actually
hh and so x
and is it possible that winter fruit has additionally er some vitamins like you have in er your [thing10] s maybe this could be an winter advantage
mhm
i fully agree with you but er when when we talked to the french people for example they w- they do n't want to have vitamins at all
uhu
so they they they even say no er so it 's it 's really e r
yeah
and when we do it internationally for all of of our partners er it 's not so easy to find the right the right decision right right right
yeah you can not
mhm
because in our country i always think of our country which is poor
mhm
yeah
mhm
people can not buy separately fruit or er some erm
[thing10] products vitamin x
[thing10] s products or anything and then it would be an advantage for them to have additional vitamins in the f-
mhm
mhm
mhm
monthes with r you know that
mhm mhm mhm mhm
mhm mhm
all the monthes with r
mhm with r
where you should do n't go barefoot
you need additionally to take some vitamins
yeah yeah yeah yeah yeah
excuse me this this was just a little opinion
no but it 's the same in austria we say the same
mhm
hm
yeah so it 's the ism at this time maybe earlier but
maybe in summer beta-carotene for example
yeah right
yeah
if you are a a s- erm nice face skin
yeah
that 's the packaging of the loony toons the new ones
mhm
now
what now gift packaging
yes we have a gift packagi- packaging the first is er with [thing5]
mhm
another one will follow then with the mickey mouse and the idea is to have erm four different dispensers out of this out of this family of six and erm a four-pack of refills in this box and to have it as could be a promotion article could be to have it in in toy or f- stores erm or for in-and-out promotion at the moment er it 's we are under the process to er prepare a single-stack display or a display at least for the x
good idea for the four -pack
mhm
for gift reason
the the the prices er two forty per box and rsp is should be around six euro
two forty per box xx xx
it 's okay
the price is okay
the price is okay
yeah and next will be then the er mickey mouse and for next year erm we plan to have the simpsons and maybe a shrek box
great
and this is sure to have for next year
that 's sure
that 's that 's sure already yeah yeah that 's sure
x xx xx
starting
starting er this is already available so erm yeah it 's already available now
really
really
x xx xx x xx so they shall have it for the christmas
xxx
so because the
because
period
you yeah in in serbia christmas is later so the the er packaging material is available the boxes and the dispensers we have anyhow because it 's [thing5]
how is it packed what 's the logistic
in twelve pieces per carton
it 's in twelve
a carton of twelve
a carton of twelve and
be cause so far we do n't have a display it 's just but i can send you on monday
it 's just
es ist ein ganz ein normaler it 's just a n ormal transport carton
yeah
a normal transport carton
it is called [thing5] gift box
a brown one
no it 's gift
gift box
gift box [thing5]
gift box [thing5] okay i 'll tell [firstname2] to put one pallet how many pieces is one pallet in total of how many box- gift boxes is one pallet
[firstname5] is doing the technical data sheet already so i think by monday we will have it
i think it 's yeah
xx xx x
erm i by monday we could say it yeah
x xx xxxx
cos he 's preparing the order now so he
okay he can add it already
can include it
for [org11] it 's interesting xx x product from [org11] buy product from
mhm
three pallets
x three okay
okay
xx ciao yeah well he will have er two of them immediately
mhm
mhm great haben wir da schon ein datum wann das fertig sein wird noch nicht gell
okay this we discussed already the last time you [thing16] bag and you wrote me that it 's not
nothing
accepted from the trade
bag- bags are difficult
yeah mhm there 's also another bag what we er prepare already
party candy bag
mhm
it 's it 's one hundred one [thing1] minis so it 's er yeah it 's a party bag it 's not er to use it to to refill it or to fill it in a dispenser hh it 's the small minis and to have it er when you have a party to have it as small er small gifts or some presents more or less for the kids
only this inside or something else for the party
only only the minis but but the minis
xxx
it 's just just minis but we do n't have samples or anything else at the moment it 's just
xx xx xx xx xx xxxx xxx xxx x
mhm
and
new
new
for [thing2] ah first er because er we did some yeah
improvements
improvements on the dis pensers
give me
please
we have a gentleman here
right
x x so leicht x
that 's what men are for sorry i 'm kidding
to be gentle yes
yeah to be a gentleman
but i 'm faster because with the next er order or with the next shipment you receive already a new version of the [thing2] - new version
this is the new
so er our new order will have new images
which means
that 's on on the packaging
yeah
yes
yah yah yah
that mea n er now it 's easier
ah you can save it yes
it 's ea sier to open it
yah
right
so we improved this
yeah yeah yeah
okay
and how you open it it 's now here instead on the top because it 's easier to open in this way and we made this blue instead of white and you put the sugar-free even here as well which was not before i do n't know maybe we have an old dispenser here that you can see the difference
yes
xx x
mhm mhm mhm
yeah
yeah i just i just
yeah
you see
mhm
these were the old ones it was orange you had it here to open you do n't have the sugar-free and it was quite difficult as well
so just improvements you know
but the images are the same not the new ones
no this the the next delivery you will get with the same images and then the when was it the next
no this will this will be the new collection and this also in connection with the eightieth anniversary
yes
because these are our old e r layouts or sujets
yeah
from the [org1] ladies
these are much more co- colorful
and we we
these are much more better much better than this one
ri ght we we play we play with this classic
yes
so it 's not possible that we get those instead of those next time
not before march no because it 's still on the on the
xxxxx xxx
yeah yeah
because it 's under preparation the the design
but the belgiums are are waiting for this already
xxxxxx
so they they they highly welcome
this is this is this is much more much much
much better
much
xxxx xxxxxx xxxx xx xx
yeah yeah they highly welcomed it
and still no possibility to do anything er regarding the price
no unfortunately
we i i think e r when we do when we start with the the co-packing here in in hungary
yes
er we will lose money more or less because er then then er we have to take it once a gain er to to re work or to to prepare it once again
yes
and we do n't even know ho w ho w where we g- we will get er at the end of the day with with our price so hh er to keep it is necessary for our partners but not very good for us to keep the price level
mhm we
i mean maybe one day maybe one day when we can produce it here er we will have a better a better
can i take it with me
no sorry
price
no
price
i will because it 's the only er the only ones but i will as soon as we
in the shop
but
have first samples which
yeah right
which i can give you
it 's interesting to sho w that something new will come
yeah
mhm
it 's when you get the presentation under the table here er printed version and on cd
okay thank you
there you will see it but
could you could you up can you erm put it
is it yours
it 's yours
could you put the er the presentation on the stick so that i could put it o- already in the computer
yeah
if it 's not a problem for you thanks just download it and i 'll i 'll x load upload it in the computer afterwards
maybe i just finish it
yeah yeah to finish and then no problem
and erm what else we thought it 's a kind of ethno fantasies
xx x
xx
xxxx x x xx
erm
as a next assortment but this is not valid any more it 's just now x
this is still no it 's still under discussion because internally we we could n't find a a consense regarding regarding this collection
yeah
a consensus
haeh a consensus right erm
a consensus
erm yeah okay
because we we erm think that maybe er elvis presley could be much more attractive tha n er the ethno collection
yeah
and we 're right we 're just now
we think
we think
just elvis presley or the erm
different different sujets from from elvis presley just elvis
you you did n't think about
in dif ferent in different stages you know when he was young
yeah yeah yeah
you know when he was in germany i- in the ar my and then fifteen years later and and then when he was at the age of forty-five or something like this
and you have n't discussed for example having erm a rock star collection or something like that
it 's also in our mind but i think this will be one of the next steps
mhm
hh but we are now we are now asking all our partners what they think er would fit better er into their market ei ther the ethnic collection or maybe
so
elvis presley
the [thing17] they are they are fixed so that 's that 's the next assortment we 're doing in march
the that 's fixed because because that 's really er
x xx xx
and this is also
this is absolutely great
da
right
because it speaks to the eightieth anni ver sary
yeah
right mhm
and you you come back to to the old [org1] lady actually what do you think it 's it 's this because next year this african style is is quite popular everywhere
this
no xx xxx xxx x
no this but this one or elvis
xx xxx xx elvis
xx xxx xx
hm
how do y- how do you have any kind of images of elvis presley
xx xxx x x xx
because in serbia
not yet we are we are er working on it
in serbia the sta- the ear ly stages when when el- er i- i 'm sure that ninety-nine per cent of serbians does n't does n't even know that elvis presley 's
is dead
no that he 's had a military service done in germany
xx
for example
but they know they know at least
who is elvis presley yes
who who he is
yes of course
okay
and
these are you know much more colorful because they look er green all all the way down and here you have cut with yellow or or or you know
no okay they will then be in the packaging there will be green as well
and also
elvis presley the the i mage
here
you have to
that serbians have in mind of elvis presley
the packaging will be the same it 's it 's green or it 's it 's orange
is l- later stages
and you will see
always dressed in white you know and
i think we will have one of the sujets will be dressed in white
just of the the front side
white with the er
cos this is yes with the
and with lar-
yeah right right
but then xxx
ah yah yah
the colors is they are very im portant for people i think
but this is also one of the points we have to convince [S5] because [S5] is not so convinced about the elvis presley and and we think that elvis presley would be a bit more attractive
yeah yeah sure
that 's true
be- because look
yah even if you 're
if it 's green
this one
e r to our partners than than this collection that 's why we we could n't find a consens- consensus
but it is
but it is the main packaging will be green cos you need er
decorate
back back color
you need a decoration you need you need a color that you can read the decoration
in the meantime we 're still working on it
but this would be better not to be the same color like the the this
the best would be rock stars
collec tion
mhm mhm
i do n't know how it expensive it would be
yeah but this we will would not be changed actually
for you
we even think about
x xxxxx
erm l ocal rock stars so if you have some rock stars in your country which are very famous i think in few few years er we will be at the stage to to produce er locally sujets just for for for a country and not in- internationally any more you know
mhm but internationally it would be nice if you could have i do n't know er madonna and erm i mean the big guns
mhm
known by by everybody
mhm mhm
hm i do n't know how expensive i mean u two madonna
i do n't i do n't know either right
but the price
i 'm
we we do n't we do n't have any idea whether we could get the green light to do this so e r
rolling stones or whatever
i 'm i have no idea whether they will will this allow of course
okay elvis presley he 's dead but
but
right right and we know that we will get the er licence in case we want it
hm the beatles
for example
freddy mercury is very popular
but beatles they do n't
right
because they asked already bec- of the beatles they just are er they just allowed to have the
mhm mhm
erm how 's it called
xxxx x xx xxxxxxx xxxxx pop star
die zeichnung the the
uhu the draw- just just in drawing
yeah in a drawing picture not not real face of the beatles
not not not
does n't matter
mhm
well for
it 's in teresting to have four different so that everyone picks the the favorite
yah
yeah hm
one
that 's also new what we will have it 's a double packaging
but in general do you think that elvis would be more appealing to
i think that this would n't be appealing at all for our market to be honest
really
this is not good this is too small like here
okay
must be big
okay
well the these are our personal opinions
we collect personal opinions of course because we are right now at the stage to collect them
yeah sure
i mean the problem
and to and to be
for this is
at the end of the day a bit wiser
yeah
this is er for children and this is for children
because
we we also have some different er
in in the first e r first sight
opinion
opinions of course and then we start
mhm
for me
this is not
and then we start discussing
yeah
and and if you want to do something o kay elvis presley yes
if
you are staring at er
yeah
but elvis presley is dead and for-
it 's grown-up this is better
a bit forgotten okay
yes
this is better
mhm
to have
that 's why i think four different if it 's possible
but
yes of course
but
four different so that everyone picks its e r favorite
n-
it 's always going to be x it 's
no no she means four different artists not four different stages of elvis
aha
ah okay
okay o kay okay sorry i did n't
four different yeah
e r but a bit more re cent artists if i could say i do n't know how expensive it would be to put i do n't know madonna and er
hh
rolling stones a nd people like that i know it it could be expensive but
elvis is not very popular in serbia
elvis is dead forgotten it 's been like thirty years since no twenty years
next year thirty years thirty years next year
thirty years
thirty years si- since he died so er
so this would be more attractive for our market as a picture it 's something colorful nice ethno african
if if we choose between elvis and this but not even this is
mhm
okay
this is okay the movies
okay yeah
mhm
the movies is okay
mhm mhm mhm
but then if you are thinking or spor - or athletes why not athletes you put david beckham you put er i do n't know ronaldino
i 'm sure we can we can we can afford this i 'm sure
but always four different always four different
hh
well
xxxxx xxxx xxx xx xx x xx xxxx
xx xxx x
or e rm i do n't know
it is very ex-
please do n't forget we are not [org35] you know
yeah
we 're still we 're still
and it 's very it 's very expensive i suppose four different licences that you need
it 's really expensive
but for us
yeah
for our country for example athletes known athletes
yeah
would be more popular than elvis presley or or so- even some of the rock stars
mhm
xx x
das ist in deutsch gell
and well [S2] just gave us gave me an idea
xx xx xx xx xx x
hh a playboy edition
pardon me what
yeah yeah
x x xxx
a playboy edition
yes
with this icon you mean
we we asked already with with the classic moments
uhu okay no you mean for this
yes
but they they do n't exist
but but art acts
i mean art
mhm
naked ladies
mhm
playboy girls
xxx xx xxxx x
but [org1] is not something to do with this so so that 's why it 's not so but er for for the majority of our people they are
i mean it 's very it 's very yah yah i fully agree but it 's very dangerous because then they put us in this direction or in this corner and that 's very that 's very right that 's very dangerous yeah yeah yeah
yes yes yes that 's why i said no of course immediate
i know art must be i think
yah yah yah yah
like this
like this right right
mhm
because er xx xx x x
or movie star collections
hh
movie stars
but always four different is too expensive to have
star
yeah
you 're reaching for the stars i mean
always
no no no art picasso for example different things or something that is very known
mhm
or do you have any ideas because our marketing department asked us asked us already
mhm give some ideas and
to give our own ideas so do you have an- in despite of of
i mean not not now just think about it and if you if something comes in your mind just let me know
pop stars and very famous athletes do you have any ideas
i 'm not creative person
something for
i mean it must n't be for the also it it 's not no need x for next
but [S2] is very creative
eighty years of [org1] and fifteen of [org33]
me
almost almost
yeah next year fifteen er fifteen years of [org33]
fifteen years
celebration yeah
ach so
yeah [org33]
[org33] yes
we were talking about the
they are great they are absolutely great
the next designs
they are really great and the ethnic co llection is in question
colorful and
on the question
i i personally like it more than elvis
so do i
x xx xxxx xxx xxxx x
or picasso or something like this
mhm
me
it would be nice picasso would be nice
is elvis a popular
not so much
no
guy
er it 's history
mhm
but it 's nothing at this moment huh
no no
mhm
rather freddy mercury or madonna or some thing
yeah freddy mercury celebra- would celebrate his sixtieth birthday this year
yes
yes this this can be interesting more than elvis or beatles it 's always interesting
would fit perfectly because you know he was homosexual
beatles also
yeah yeah
so female and we get an other audience
to attract him huh
from freddy
mhm
it would be interesting but i know it 's too expensive four different stars anything so that everyone can pick its own
hh but hh the
star
or or for the boys
but then it is too expensive i suppose to get four different x
hh
the the problem is you know the problem is you have to ne gotiate with
four different
four different agencies four different stars hh and the numbers your are
yeah you are selling
yes
you 're selling and the revenues you are granting them
yeah i understand this
are then on a very small level
also [S7] - what [S7] says for the male population it would be nice to have er like bmw or audi sign or whatever like you have on here
again four different licences
because the mans are fan of they want to have watch the
eyeglasses sunglasses
ferrari whatever
ferrari audi but big if audi big audi to s-
hm
xxx xx xx xxx xxx xx x x x
fotographieren wir deinen und tun ihn hinauf
ja genau und deinen
und meinen
xxx xxx xxx xx x x x
i prepare ours myself like
und meinen
und dann dann machen wir noch fuer den sueden von serbien haben wir dann noch den
like versace motives
den [firstname6]
haben wir den
[firstname6]
ver- versace motives or picasso motives or these things
x xxx x xxx xx
xx
mhm
xx xx
so these african ethno i like this is colorful and nice and
mhm
also all the things that stamps use like world of animals world of this and that like like for the for the stamp collectors
mhm
mhm mhm mhm
i mean anyhow this is a really sensibit- sensitive topic
yeah
because with the collection you 're putting on it you are addressing tar get groups
the target yeah
so for example if you have the
but this is really great i i i like it very much
so you should be as neutral as possible
yes this is true
at least at the very beginning you know in the first collections
to have as wide as poss ible target group
yeah yeah yeah yeah
because if you have audi or bmw it 's mainly addressed to the male population if er if you have e r something which is more and more going in the direction of of of one specific er se gment of the total target group
yeah xxxx x xx automobile xxx x xx group
but do you think
do you think these
xxxxx x xxxxx xx x xxx
this old [org1] ladies er i think will is is
this is great
will fit very well also to the eighty years
this is
yes
and it 's so colorful and so eye-catching if you put it here for example you see how how great it looks
xx xx
if you try it here for example
xx problems with this
see how more co- er more more more
hm so gehoert es
more much more eye-catching than this
mhm das ist auch falsch so gehoert es this is how it looks
the reason is the big the big font not to to cover this is the same like like this
x xx xxx xx xx x xx
mhm
the same first side like this
mhm
mhm
right
mhm
but colors er i like co- colors
xxx x xx xx xxxx xxxx this is er er becau- kajeo xxxxxx x xx
he think his feature is too s- too too too sma ll in life
in head
in light
mhm
this is
but but i do n't find it so i it it is
mhm
colorful this is important for me
mhm
to be colorful
i think the most important thing is how it er comes out of the shelf
yes and this look at this
yeah in regards to xx
compare- compared to this
yeah right but this is the disadvantage you have in licences because you have to
it 's like colors of
fulfil their color needs all that stuff
yeah i know i know i know
the style guides
i know
mhm
and this is our own licence
and that 's why i think that ethno is full of color and that 's why it will be also
du und warum ueberlegen uns mit dem
eye-catching
that 's true the colors are it 's very warm
fresh
nice fresh colors yeah mhm
that 's why i thought of picasso he has this very and also versace they have this colors which people recognize as their motive and
mhm mhm
and everyone knows who is picasso who is versace like it was for well andy warhol as well
mhm mhm mhm
something which is erm of art edition which people understand
xx xx
you first see [org1]
mhm
after that you see versace picasso if it is too small it is not interesting for target group like
mhm
like me
mhm
it is always for children but when you see this you see [org1] but you see grow picture
ladies
big picture
big picture
hm
and maybe it hh i want to see what is this
mhm
m hm
a lot of colors it 's always for children
mhm mhm it does n't attract your curiosity mhm
mhm
xx x xx
mhm
xx x xxxx xx
eh bunt bunt bunt ist nuer fuer kinder
xx xx x
hhh hh
it 's difficult to find the right
very
mhm
licence i can imagine
very very
ten person ten different opinion
right right right
yeah
and this is without licence this is
right
chea per for you
this is great
that 's our own licence
yes
this is great with your anniversary comes together
right
mhm
mhm next year
i 'm sorry that we will not have it in the next er
next shipment
next shipment because it will give us the idea is it important er the licence or the outlook
mhm
itself this is great
i think both
yeah both for sure but what more
but anyhow if you have a strong licence licence
licence is a licence yes
sells
li- licence sells
okay
okay
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